You want to do more than just reach potential clients. Good branding conveys a message. A message of who you are and what you stand for
Not too long ago, mom-and-pop stores, brick-and-mortar businesses were a staple of American retail life. If you needed something, you went down to your local store and picked it up. It’s needless to say that with the advent of the internet and the ease of shopping online, that’s largely became a practice of the past
Branding is so much more than simply getting your name out there. It’s your identity. Public image and how people perceive your brand cannot be neglected if you want to succeed in today’s competitive world. The majority of consumers make decisions based on emotion—how they feel about a certain product or company. Those emotions are always affected by a business’s branding techniques
Through intuitive design and compelling copywriting, our job is to show everyone what makes your business different. We work closely with you, dedicating a hand-selected team of professionals to get to know you and your branding needs. It doesn’t matter the size of your business, we know a personal relationship is needed to foster the best service we can give and that’s why we don’t compromise
Through eCuras branding measures, we seek to make an impact on the heart of your customers, so they keep coming back for more. We do this through a blend of different strategies all designed to have your name make the largest impact possible
At the core of everything you do and offer as a business is who you are. This is a timeless question that predates the internet, but is still relevant in our digitized world. The question of ‘who are you’ relates directly to who your audience is. Who are you trying to reach? And why? Those are questions we help answer
Clear answers to these questions will set you apart from the competition and show your customers you know exactly what you can offer them. At the heart of the most successful businesses today is the expert branding that targets exactly the customers who will understand their message. It’s not about redefining the wheel, it’s about streamlining it. Make your unique mark on the social sphere through powerful social media engagement and innovative marketing strategies
Branding is the secret of visually appealing websites. It includes your logo, which is the first impression customers will receive about your brand and its identity, but is hardly limited by only that. Good branding is a combination of all visual elements, such as spacing, imagery and color palette. Taking all these into account makes for a branding experience that is more front-facing and attractive to customers. How others perceive you will be integral to your success.
Whatever elements you already have in place (such as any products, either current or planned, as well as social media images and banners) will be looked at by our design team and incorporated into fresh design elements. You will have the opportunity to go over mockups and give insight as to what elements you feel are working and what can be tweaked or changed.
We have a number of teams who will dedicate their time to different aspects of your project. We have experts in web design, copywriting, SEO, marketing and more and each is at your disposal for questions and suggestions. Just like your branding should convey a clear message, we say it loud and clear: we care. That’s why we’re in this business. eCuras has had the opportunity to work with many businesses, small and large and that’s why we know what works and what doesn’t. We’d love to discuss what’s next for you and how we can help!.